July 3rd, 2010 by Vishal Panchal

“How do I get my website to come up on top of the search engines?” – That is one of the most frequently asked questions I get asked by clients.The truth is, it’s not easy. With millions of websites on the internet right now and thousands being added each month, everybody is striving to do the same – to come up in the first spot (or on the first page).

In reality there are only 2 ways you can come up on top:

1. Set up a pay-per-click advertising campaign, such as Google Adwords.

2. Optimize your website for keywords (also known as Search Engine Optimization).

Keywords

Before you embark on either of these marketing methods, you need to understand about keywords.

Keywords or key phrases are the words that visitors type into a search engine to find a service or product. The best keywords are those that are commonly typed in by your potential customers, but which aren’t used much on your competitors’ websites. In other words, if you optimize your pages for keywords your potential customers use a lot, but your competitors haven’t thought of, you win. But here’s the catch…you won’t get to know which are the best keywords for your website simply by guessing.

There are many tools you can use to find what keywords people are using, including Google’s Keyword Suggestion Tool.

If you are serious about finding the perfect keywords, I would recommend using a tool called Wordtracker. Through a series of simple steps, Wordtracker identifies the best keywords to use on each page of your website. Wordtracker’s suggestions are based on over 300 million keywords and phrases that people have used over the previous 90 days.

Best of all, their competitive analysis tool enables you to find those “best keywords” – the ones your potential customers use, but which your competitors don’t know about.

Once you have identified the best keywords, you can either run a pay-per-click marketing campaign or optimize your website for search engines.

Pay-Per-Click

Pay-per-click advertising is when an advertiser (you) pays for each qualified click that sends a search engine user to your web page. PPC requires you to bid on keywords or phrases that relate to your business. The best known pay- per-click services are Google AdWords and Overture. Generally you can bid from as little as a few cents per visitor. However, the more you bid, the higher up in the search engine your advertisement will appear. Pay-per- click is a great way to deliver targeted and qualified visitors to your website at a very reasonable price.

It is a good idea to experiment with different PPC search engines to find the one that works best for you. In addition, you will need to spend time testing your keywords and ads.

Search Engine Optimization

Search engines prefer to list sites that contain good content. In order to rank high you need to create a website that has maximum content and which uses lots of relevant keywords to your service and products.

Once you decide on the keywords, use them in

(a) Your website’s domain name
(b) The title of your page – This is displayed in the top bar of your browser window
(c) The heading of your home page
(d) The first paragraph of your home page
(e) Meta tags – Keywords, page title, description
(f) Titles of your graphics
(g) Alternative (Alt) tags – These appear in place of images when the browser preferences are set
for text only.

While it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords, you may be penalized or even banned by some search engines.

Another important thing to consider when trying to optimize your website for search engines is to have as many relevant links pointing back to your website from other complementary sites as possible. This can be done through link exchanges or by writing articles/posts and submitting them to article directories or forums. Ensure you include your domain name at the end of each article/post.

If this all seems too overwhelming, you can employ the services of a Search engine optimization company that will make your website’s content more search engine friendly.

Please remember, having your website listed at the top of the search engines is not the only way to promote your website. There are lots of other ways you can get visitors to your site for little or no money.

SEO Expert, SEO GURU, SEO Tactics

June 18th, 2010 by Vishal Panchal

I’ve said it before and I’ll say it again… there is no more important step in the SEO process than keyword research. One could make a compelling argument for link building or for architecture or for copywriting but at the end of the day – ranking highly for keywords that either don’t convert or which you close up shop waiting to rank for isn’t going to help too terribly much so in my opinion – I’d put keyword research higher in importance. In fact, when I’m building affiliate sites my first step is to look up keywords and competition levels – then I look into products and websites and this method has worked very well indeed. It insures that I choose keywords that will both convert and that I can rank for in a period of  ime and with an effort level that matches the return.

So – if you’re doing keyword research, where should you begin? Unless you’re an affiliate marketer you already have a product and since you’re the target audience of this article – I’m going to assume that’s the case. For the purpose of this article I’m going to pick a hobby of mine and also an area where I don’t have a client and imagine I’m doing keyword research for the imaginary online downhill mountain biking store, DH Mountain Bikes.

So Where to Begin …

The first thing one need to do is try to think up all the possible phrases that might apply. I call this my seed list… it’s the list of phrases that my research starts with and is generally based on brainstorming. In this case the list would be:

• downhill mountain bike
• dh mountain bike
• mountain bike

The keyword tool I generally use first is Google’s keyword suggestion tool. There are other great tools but I’ve found Google’s tool to be as accurate as any other, the price is definitely right (free), and they’re very good about providing the information required to know just how wrong the data is if you know where to look. So let’s do just that.

Before we begin you’ll need to head over to Google’s keyword tool at https://adwords.google.com/select/KeywordToolExternal. In the top left (for now) you’ll see a link to a beta version of the tool. Click on the link and you’ll be at the new version of the tool which will provide you easy access to much more information – as long as you know what to look for. So let’s begin with our three seed phrases.

When you see the list you’ll first have to know what the numbers are. This tool is a tool designed for AdWords and the default number is the Broad match which means it includes every phrase with the term. For example, the term “mountain bike” has a broad match total of 2,740,000 which will include “downhill mountain bike”, “mountain bike parts”, “kona mountain bike”, etc. etc.

What we want to know is how many searches are for “mountain bike”. Down the left-hand side you’ll see a set of check boxes. Deselect “Broad” and select “Exact” and you’ll get the Exact match numbers – the number of searches for the exact phrase. You’ll quickly see that 2,740,000 drop to 450,000. This is how many people searched the GOOGLE SEARCH NETWORK for “mountain bike”. Why is this in caps – because it’s so commonly
misunderstood that I definitely want your attention brought to it. This isn’t the number of searches on Google.com – it’s the number of searches on all sites whose search is powered by Google. From YouTube to Beanstalk’s blog search – it’s all in there so the data starts to get skewed from the start. Then let’s add in all the automated queries from rank-checking tools and just manual searches from you and your competitors and the data gets further skewed. This skewing will exist in all data – the thing I like about using Google is that at least we know more about what’s adjusting the data.

OK – so from there we need to organize the data into a more useful set of information. To do this one needs to understand the columns of data. The first column is the keyword, the second you’ll see is a link to the term on Google Insights. We’ll get into this later. The next is Global Monthly Searches – this is the average number of searches/mo. worldwide. This can be helpful in some industries but in ours – I’m only concerned with the US market which is where my imaginary store ships to so I’m more interested in the next column Local Monthly Searches which is the number of searches in the US (or whatever region I’ve specified when entering my keyword phrases). This is the data I’m interested in. The last column is the search trend. This is extremely important but often overlooked. It is a column that wasn’t visible by default in the old/current version.

OK – let’s organize our data by search volume. Click on the “Local Monthly Searches” and you’ll see the keywords order by descending search volume. With this data in front of me I then typically look over to the Trend data to see what I can find there. In our case we’re going to see an increase in search volume in the spring and summer. These make sense of course. Think of your industry and see if the trends reflect what makes sense.

I’m also looking for anomalies. Often I’ll see phrases that jump for a single month. One has to know that unless there was a news story or other event that would spark interest in a single term or brand – a tool or some other such incident is likely falsifying the data. You need to look at these trends and see if they make sense. If not – you need to either test the phrases with PPC or just skip over them and select different phrases. There’s little worse as an SEO than focusing energies on a phrase only to find that the search volume is not what was expected based on the estimates delivered.

So now what?

So what do you do once you’ve filtered your data down to just what you’re interested in looking into competition levels on. Well – the first thing I do is to look to the trends to see if there are any phrases that obviously need to be filtered out. In this case there really aren’t any high in the search volume column. So the only thing left is to look at the competition levels to see what makes sense. For our purposes we’ll be dividing the list and research into two categories:

Major phrases – We need to decide what the long-term goals are going to be and the targets for the main pages. These will be the totally generic phrases such as “mountain bike” and “downhill mountain bike” as well as brand or type specific phrases such as “specialized mountain bike” and “full suspension mountain bike”.

Longtail phrases – We also need to look into the types of longtail phrases we’re going to want to target. In this case I know I’ll want to target specific parts which will require new research. I will spare you the details there, but I’ll end up with specific models of components such as “hayes mx2?. You don’t need to know what that is – you need to know the makes and models in your industry (or other longatil opportunities such as “new york hotel with jacuzzi”, etc.)

Search engine maketing, Search engine optimization, SEM, SEO, SEO Expert, SEO GURU, SEO Tactics

May 8th, 2010 by Vishal Panchal

In early 2008, Google Ad Words replaced their PPA (pay per acquisition) program with Conversion Optimizer – a feature intended to maximize conversions at a target cost set by the advertiser. Conversion Optimizer allows advertisers to set a maximum CPA for their ads. Google then uses an algorithm to serve ads when they are most likely to convert, based on account history.

It’s a great concept, especially for direct marketers using PPC, and yet it’s surprisingly under-utilized.
Conversion Optimizer isn’t for everyone. If you’re looking for branding, and/or have a large PPC budget with wiggle room for testing, you probably don’t need

Conversion Optimizer. That said, you can have great success with the tool, especially in certain situations.

There are a few caveats to using Conversion Optimizer:
•  The Optimizer requires at least 15 conversions per month, but I recommend more than that. Think about it – 15 conversions is one every other day. That doesn’t give Google a lot to go on, and you may find that your impressions, clicks, and conversions shrink to zero while Optimizer figures things out. The more data you can feed to the algorithm, the better.
•  Make sure your daily budget is high enough. I tried to use Conversion Optimizer for a client who had a relatively low daily budget and a relatively high target CPA. The target CPA and the daily budget cap were essentially equal. This didn’t give the algorithm enough to go on, and we saw traffic shrink by about 80 percent after Optimizer was implemented – and conversions shrunk to zero.
•  Watch out for seasonal spikes and dips. If your business is heavily seasonal, Optimizer may not use the right data to serve your ads. We tested Conversion Optimizer for one of our clients by turning it on after their busy season was over, hoping to maintain the high conversion rates we’d seen. While Optimizer was able to reduce overall ad spend during the slow season, conversion rates fell off at a greater than normal rate.

With that in mind, here are three instances where Conversion Optimizer can help.

When Search Volume is Significantly Higher than the Advertiser’s Budget can Support

PPC purists will say that budgets are for the birds – if you’re getting a good cost per conversion from PPC, you should be willing to spend as much as you can in the channel. I agree. However, this just isn’t the case for everyone, especially big brand traditional advertisers, government agencies, and others who have a set budget from which they can’t deviate.

If your budget is limited, and the goal of your PPC campaign is to generate conversions, it stands to reason that you want as many conversions as you can get for the money. That’s where Conversion Optimizer comes in. By showing your ads on searches that are most likely to convert, you’ll get more conversions per impression. Our advertisers in this situation have seen conversion rates improve by as much as 35 percent, with no increase in budget, using Conversion Optimizer.

When You Want to Expand Your Campaign to Content or Try Automatic Match
While the quality of traffic in the Content Network has vastly improved over the past few years, it can still be the Wild West for advertisers. Automatic Match in search can be an even bigger nightmare, showing ads on barely-relevant queries. But, if given enough data, Conversion Optimizer solves those problems.

When You Want to Minimize Account & Bid Management Time
Let’s face it, even the most hands-on PPC managers have a finite amount of time available to manage accounts. Even if you’re using automated bid management tools, squeezing maximum ROI out of every campaign likely takes more than 24 hours a day.

That’s where Conversion Optimizer comes in. Assuming you have enough data, Conversion Optimizer can help a campaign meet its target CPA without requiring a lot of hands-on bid management. While I’m not advocating “set it and forget it,” Conversion Optimizer can squeeze the most out of campaigns that you want to maintain without spending a lot of time managing them.

March 16th, 2010 by Vishal Panchal

1. Create a useful, interesting web site and other sites will naturally link to it. The vast majority of the thousands of links to this site were not requested.

2. Go on with the basic SEO like Directory Submission, to submit your site to major directories, such as Yahoo! and DMOZ.org, in the appropriate category.

3. Write articles and submit them to newsletters which are then archived online.

4. Hunt for sites that complement yours and ask them to publish your articles.

5. Submit brief, useful hints to newsletters for the same reason.

6. Submit articles to article directories. You can speed up this tedious work by using ArticleAnnouncer, the tool professionals use.

7. Publish articles on your site and invite other sites to publish them on their sites, with a link to you.

8. Write testimonials for products you love. Companies often post testimonials on their site with a link to the submitting site. Joe Vitale has taken this tactic to extraordinary lengths. For examples, trying doing a search on Google for “joe vitale +testimonial”.

9. Participate helpfully in forums which allow a text link to your site in a signature. Start with the friendly, helpful
AssociatePrograms.com affiliate forum. Read the forum instructions first, or you risk making an ass of yourself.

10. Consider buying text link ads on other sites, for example from Linkadage or Text Link Ads. (Remember that Matt Cutts has written unfavorably about buying links.) Better still, arrange for articles to be published on other sites with a link to your site in them. You may have to use some innovative thinking to achieve this. The results make the effort worth while.

11. Buy ads in newsletters on your topic which are archived online.

12. Locate industry-specific directories and submit your site to them. For example, if your site is on a health topic, look for health-related directories.

13. Give away free ebooks and white papers that contain links to your site.

14. Create simple web-based free software. Tell other sites, newsletters and forums about it and ask for a link to it.

15. Create downloadable software which contains links to your site.

16. Get listed in business directories.

17. Create a blog and get it listed in blog directories.

18. Join business associations which list their members’ sites online.

19. Write regular news releases and submit them to topic-related web sites and Internet news wires such as PRWeb and Business Wire.

20. Make arrangements for other sites to archive your newsletters on their sites.

21. Get your white papers published on other web sites.

22. Submit your free ebooks to ebook directories.

23. Submit your downloadable software to software directories, such as Download.com

24. Locate a popular site in your niche which would appreciate having you as a regular columnist. Write tips, lively commentary, product reviews, or whatever topics suit your niche.

25. Syndicate your material to other sites. Create a content syndication feed (RSS feed) and include a link to your site. Use PHP rather than Javascript to ensure search engines parse your headings and links.

26. Do something funny or outrageous or brilliant and people will link to your site without being asked.

27. Use gimmicks. If people see something odd on a website, they’ll often tell other people about it. You can also alert newsletter publishers and suggest they mention your gimmick in their newsletter. For example, Jim Crawford tells us how to make a sound play with a mouse over.

Search engine maketing, Search engine optimization, SEM, SEO, SEO Expert, SEO GURU, SEO Tactics

January 3rd, 2010 by Vishal Panchal

As you work toward a program of building links to your site, one important factor to consider is “who” will be doing the work.Correct suggests dropping the term “link building” because it implies “quantity over quality.” It’s important to focus instead on the idea of reaching out to others and building quality connections that make sense.

Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Would you leave that job to an intern? Keep this in mind as you read these other link building ideas.

Write an Insightful Article

Writing articles and submitting them to article directories can be a great way to get links back to your Web site. Identify something of value you can contribute to your industry, then write a detailed article and submit it to a few article directories like Ezine Articles, Article City, and Go Articles. The opportunity to get backlinks comes from the author bio that goes with the article, so don’t forget to add keyword-rich anchor text links pointing back to your Web site when writing your bio.

Link Building with Social Media

Social media sites can be a good source for developing good quality links. As you participate in the many conversations online, you have the opportunity to place links in appropriate places.

Here are a few places that offer link juice to stories that are submitted:

• Twitter: Your tweets can include links back to your site, and often these links are picked up and added to sites that monitor twitter conversations.

• Digg: Links to your site are featured in Digg stories. If you end up on a top page, the link to your site will be considered higher quality (i.e. more link juice).

• Reddit: Links to your site are also featured in Reddit stories. Again, if you make it to the top pages, you’ll get a great boost to your incoming link power.

There are many other similar sites out there, including Mixx, Backflip, and Mister Wong. An important feature of these sites: they allow search engines to follow their links to your site. Always be aware that some sites will provide you with “link juice” while others won’t due to nofollow.

Generating Links with Twitter

We’ll elaborate a little more on Twitter because of its popularity and potential for building quality links. This may not be the first thing you think of when you think about Twitter, but it can be one of the best tools to gain targeted, relevant, and natural links to your site. However, like any link building strategy, it must be done properly, or you’ll end up wasting a lot of time with poor results.

Here are some general guidelines for building quality links with Twitter:

* Build a profile around a specific topic and stick to it. The more focused your profile is, the better your chances of attracting relevant followers and links.

* Provide relevant, focused, and valuable tweets. Focus on news, content, and links that are of high interest to your intended audience. The more valuable the information/link is to the reader, the more likely they are to follow you and ultimately provide you with links from their own blogs/sites. Avoid too many tweets about your personal life or other content unrelated to your specific niche.

* Tweet often and consistently. Be consistent in your use of Twitter. The more active you are in the conversations pertaining to a specific topic, the better your results will be.

* Identify the major players in your topic/industry. Twitter is a great resource for identifying the heavy hitters of a specific topic. A simple Twitter search on targeted keywords will reveal the movers and shakers of a specific niche. Once you’ve identified these people, network with them via Twitter and through other channels if appropriate.

* Integrate Twitter into your Web site. This will greatly improve your chances of finding good, targeted followers. A simple “Follow Me on Twitter” link/button can be added to your site quite easily. More advanced options include widgets that show your latest tweets and your followers on your site.

Again, if you think of link building as more about making quality connections rather than just placing links, you’ll come out stronger in the long run. Also remember to think in terms of offering something of value to others.

Search engine maketing, Search engine optimization, SEM, SEO, SEO Expert, SEO GURU, SEO Tactics

January 3rd, 2010 by Vishal Panchal

Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals.When the wrong goal is selected, SEO energy gets invested in the wrong ways and the ROI on the SEO project ends up being lower. Let’s look at a few examples of non-optimal goals.

Rankings

This remains a popular goal for many businesses. People frequently contact us and let us know that their goal is to rank number one for a particular search term. The problem with this goal: new businesses generally don’t get top rankings.

Imagine that they succeed at their goal of ranking number one for their term. Perhaps they increase their Web site sales by 10 percent as a result. This is indeed a good result, right?

But, what if they could have taken the same SEO energy and increased relevant traffic to the site by 20 percent, and grown sales by 20 percent? With 70 percent of the relevant traffic to a site generally coming from long tail terms, this scenario is actually pretty likely.

The SEO strategy to drive relevant long tail traffic isn’t the same as it is to drive a single term to the number one position. So would you prefer a 20 percent increase in business or a 10 percent increase? Granted, we shouldn’t discount the branding value of being number one, but most businesses would rather get the extra cash.

Traffic

A lot of companies focus on increasing their traffic. This is closer to the right goal, but many companies can also run into problems here. The problems with it were outlined very nicely by Market Motive’s John Marshall in “Don’t Buy Traffic, Buy Intent.”

Imagine that you could double the traffic to your Web site. Sounds good, right?

Well, if the traffic isn’t relevant, it might not be so good. Maybe you end up with only a 10 percent increase in sales. Whereas if you bring in 20 percent more traffic that has strong buying intent, you might be able to increase sales by 20 percent. Which would you choose?

“X” New Links Per Month

This is a popular goal. Some people believe that they need 50 new links per month. The cousin of this is seeking out a target cost per link, which I covered in “Cost Per Link is a Bad Metric.”

If someone tells me that they will be happy if we give them 50 links per month, I can contract that work out to India for $500 or so, give them 100 links per month, do no work at all (because our contractors doubled their goal), and look like a hero (for a while).

The problem is that those 100 links may have marginal results on their business, and really do little to grow it. Also bear in mind that in the world of link building that one link can easily be worth 10,000 times more than another link, if it’s from an authoritative and relevant site.

Summary

The problem with poorly selected goals is that it focuses your energy in the wrong directions. Sadly, we have a grim example unfolding in front of us of how a poorly selected set of goals can come back haunt you. I’m referring to the current recession, which was clearly driven by sales-at-any-cost goals, resulting in a lot of financial institutions taking on bad debt (because it increased sales), which looked great until they couldn’t collect on the debt.

This idea of picking the right goals applies almost anywhere you look in life. In the world of SEO, you need to tie your SEO goals as tightly as you can to the broader goals of your business.

If your goal is to increase sales, leads, or impressions (for advertising-based sites), tie your SEO goals to those metrics. You’ll be glad that you did.

Search engine maketing, Search engine optimization, SEM, SEO, SEO Expert, SEO GURU, SEO Tactics

October 18th, 2009 by Vishal Panchal

If you’re new to Twitter, the whole thing can be a mind-boggling experience, when first you start trying to follow, tweet, and join the Social Networking revolution via Twitter. Here are some basic functions every effective Twitter user should know.

1.Profiles in Twittering. Before you even attempt to dive into the Tweet pool, take a moment or three to set up your profile. It’s easy and effective for letting others know that you are a serious Twitter user. Profiles with no personal info kind of scream SPAMMER! Make sure you add a picture of yourself, or at least something you like. Leaving the Brown Avatar up for display screams Twitter BOT! Type lists something interesting about yourself or a favorite quote. Add a link to your blog, your website-anything that can connect others to you will bring about positive results!

2. Do you have an agenda? Why are you taking the Twitter plunge? Do you want to meet and connect with others on a social or business level? Do you want to find those who work in the same field as you? People who live in your city or state? These are important things to consider, when beginning with Twitter, and can help you locate others to follow and with whom to connect.

3.When joining Twitter, no matter your age, you may want to consider how you behave in public. Don’t be rude. Don’t tweet utterly useless, degrading or incendiary things, unless of course your sole purpose is to be ignored. Follow the adage: “If you don’t have anything nice to say, don’t say anything”

4.Once you begin to tweet, you’ll see tweets that you’d like to comment on, directly to the person who spoke. When doing so, you need to use the Reply arrow, located to the right of that person’s tweet. This brings up a symbol, plus their username in your Tweet Box. Use this space to reply directly to what they said. When doing this, it connects your response to theirs, and lets them know exactly what you are responding to, because they can then click on the link included in your response that says “in reply to Username”. This keeps conversation flowing, and eliminates lots of “Huh, what do you mean” or “What are you talking about” tweets!

5.As for other spiffy tricks, you can use the # symbol + a keyword, if you want people to find your tweets when they are using the search function. You can also conduct Twitter searches yourself, using the Search link at the bottom of your page. Type in the # symbol and keyword you are looking for, hit search, and you will be provided with a list of Tweets that match your terms. See Helen Bradley’s Tags in Twitter article in the resource section for more in depth guidance on tags.

6.When you find tweets with links or info that you don’t have time to visit right then, you can add them to your favorites for later reference. Simply click on the blank star above the Reply arrow. The star turns yellow, and when you’re ready to review, just visit your Favorites folder on your navigation menu.

SEO GURU

October 11th, 2009 by Vishal Panchal

A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features:

•  You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method.
•  You must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your website, specialized softwares are available for purchase.
•  Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.
•  Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.
•  You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.
•  Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.
•  If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.
•  Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.
•  Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.
•  If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site.

SEO Expert, SEO GURU

October 11th, 2009 by Vishal Panchal

If one can implement the tips as suggested, there would be a definite increase in PR and SERPs. Find the tips as suggested below.

1. Good On Page Optimization – Adding targeted keywords relevant to the content in the web page with good search volume, keyword rich titles and description would make the On Page optimized.

2. Website Design and Navigation – Good user friendly template, internal linking within the website would make the website rank well in search engines. Appealing user friendly look of the website and the easy navigation would make the visitor visit the website repeatedly. Due to this, there would be an increase in the word of mouth which would indirectly lead to increase in the viral traffic. If the website is gaining good traffic, the website would be ranked well in SERPs as traffic is one of the parameters in the analysis.

3. Building Unique content – Updating new content in a website twice a week would make the spider crawl the website repeatedly and index the pages. Due to the continuous updates in the keyword rich content, spider would rank the website well in search engines.

4. Building Back Links – Building relevant high PR back links with consistency on a daily basis would rank the website top in SEs. Make sure to follow a specific strategy in building links. Reason, if there is no steady graph of back links has been maintained in building back links, SEbots would recognize the website as a low profile website due to the poor performance. Also, if you’ve added more back links all of a sudden, SEbots would recognize the website as a spammer and penalize the website by dropping the SERPs.

5. RSS Feed Submissions – Subscribing relevant RSS Feed and submitting it various Feed website once in a week would allow new content to be updated in the website and build more popularity as well. Due to RSS Submissions, SEbots would recognize the website as more user friendly and allot a good rank.

6. Building authorized back links – Building .edu, .gov, .org etc back links would improve the website’s link popularity and helpful in improving the PR.

SEO GURU